Bound to Be is an exploration of the rituals, steps and voluntary tortures within the everyday woman’s beauty regimen. This investigation into what we take for granted, define and aim to emulate regardless of cost or self-inflicted pain, illustrates an addiction to the ideal feminine and its demand for beauty. I aim to better understand and to spur the viewer to question if there is a cost too great to force the body into an idealized standard of beauty.
As a self-portrait artist, my method of working is to investigate, document and analyze the subtleties of what is hidden from view. I work with my own body and friends as models representing the everyday woman and the subculture of secretive masochistic acts enacted to beautify the face and the body that go unspoken. I am interested in revealing these secrets often hidden even to ourselves. Acts of beautification that go on for so long, that they are often overlooked as painful and accepted as a normal way of life.
My photography documents the effect of this reality on women and I hope tells a story to young women. Buying into the marketed image of the beautiful woman who is overly sexualized, submissive and voiceless is deteriorating to all women. The message of the normalcy to be beautiful and succumb to violent acts against ourselves needs to be questioned. My work is a care-filled dialogue on these practices and I hope causes the viewer to consider what is acceptable and normal. By deconstructing the feminine, I hope the viewer finds the strength, intelligence, and courage to be themselves.
You can find reviews for this project on Art-Vetting!